But the idea of making the show’s lead character a part-time driver came from Rae’s own experience: The actress said she applied to become a Lyft driver and was rejected.
“I did the application, went to go get my stickers and (stuff) but then got denied because I had one traffic infraction in 2014 … so I didn’t get to do it. I told the writers’ room … (and) they were so tickled at the idea that I would be a Lyft driver,” she said. “In thinking about just the rideshare phenomenon and how so many regular people are using it to make extra money, just the stories that come from that, it just made sense for Issa to have that as a side gig and all the awkward situations that could arise from being a Lyft driver.”
Rae had applied to drive for Lyft when she had driven to Malibu last year to write the first episode of season two of “Insecure.” She said she filled up the rental car with gas and had extra, and wanted to make use of it.
She said her show and Lyft don’t have a deal though: “HBO doesn’t really allow that.”
“It’s great that HBO is like, ’Nah, we’re not taking any brand input,’” she added. “Oddly enough, for a later episode we got into some trouble because some brands aren’t about it.”
Season three, which returns Sunday on HBO (10:30 p.m. ET), picks up with Rae moving in with her ex, Daniel, and dealing with not being in the field for her full-time job because of a mistake she made. The 33-year-old, who earned her first Emmy nomination this year for her leading role in the show she created, explains how Jay Ellis reacted to not being a part of season three, the fashion statements she’s made and appearing in Drake’s “Nice for What” video.
THE TEA ON SEASON THREE
Heading into the third season of “Insecure,” Rae had a goal: She didn’t want her show to feel predictable or stale. So she dug deep to write eight new episodes, calling the process challenging — but “in an exciting way.”
“This season was harder — just because we closed so many doors last season. It felt like we were starting from scratch in a way,” Rae said. “When you get into a third season show you kind of feel like you know it. And even as writers you get a bit complacent like, ‘We know this (stuff), we know what we’re doing. We know who these people are. We got formula.’ And that’s what you never want.”
She spent six months writing the episodes and three months filming. It all started with a retreat that she and executive producer Prentice Penny went on to discuss their thoughts for the season.
“It is scary,” she said of adding new elements to the show and switching it up, “because you’re like, ‘People are used to what they’re used to.’”
“But knowing where we took it overall, I’m very proud of it,” she added.
Most of the headlines surrounding the return of “Insecure” were about how Jay Ellis’ character, Lawrence, would no longer be on the show.
But how did Ellis take the news when Rae delivered it?
Rae laughs when asked the question, then says: “It took a while because we were like, ‘Oh maybe he’ll show up, maybe he’ll show up.’ We just didn’t know truthfully what was going to happen and after all we were just like, ‘We have to tell him, because he could be working on something else.’ Don’t want to waste his time.”
“It was just a phone call. He took it really well,” she said.
Fans petitioned for Rae to bring Lawrence back on the show, but the creator said while she adores the show’s fans, she’s not interested in “creative feedback.”
“If you’re predicting the show, then we’re not doing our job,” she said.
After Rae said in an interview on the red carpet for the 2017 Emmys that she was “rooting for everybody black,” T-shirts with those words began selling online.
But she said she didn’t create the shirts and isn’t cashing in.
“The only time I spoke up about it was when I saw on Facebook this Chinese company selling them, because they had Photoshopped my face to make it seem like I was selling the shirt. And I looked it up like, ‘Who’s doing this?’ And it was a Chinese company that wasn’t even, nobody was black. So I was like, ’Uh uh, I’m going to report this (expletive) ‘cause you’re not rooting for everyone black.’ You’re stealing from everyone black,” she said.
On “Insecure,” and in her real life, she’s made bold fashion statements: On the show she wore a sweater with the N-word on it, and when she hosted this year’s CFDA Awards, she sported a belt embroidered with “Every N—- Is A Star.”
“That was so dope,” she said of the belt. “It’s just like, ‘We’re here.’ Why not make a statement?”
She’s not Kiki, but she loves Drake: Rae said appearing in his music video for “Nice for What” was “a dream come true.”
Rae makes a cameo in the clip alongside other women blazing trails in entertainment, including Tiffany Haddish, Tracee Ellis Ross, Misty Copeland and Yara Shahidi.
Though Drake wasn’t on the set, Rae said she befriended director Karena Evans, who also worked on the music videos for Drake’s “In My Feelings” and “God’s Plan.”
“We are really in a renaissance of black women getting opportunities and shouts to (Drake) for recognizing (her) ’cause she’s elevated his videos. Let’s be real,” said Rae, who added that she, like most of the world, was disappointed in the Kanye West-directed video for Drake’s first hit, “Best I Ever Had,” which focused heavily on women’s breasts and butts.
“What the (expletive) was that video?” she said.