(May 16, 2017) The NBA Playoffs moved into the second during the first week of May, and interest in the games among Black viewers boomed. TNT benefited the most with 12.4 million following the basketball games. VH1 claimed 7.6 million viewers for its most popular show, while ESPN attracted seven million to it seven NBA games. The OWN network notched 4.2 million for its Top 25 shows.

The broadcast networks found it difficult to compete for Black viewers against cable’s offering for the week. CBS had 8.4 million for its to[ shows, followed by ABC with 6.8 million and NBC with 6.1 million.

Cable’s top 25 in Black homes had a total of 35.8 million viewers, and broadcast nets’ most popular shows rose slightly over the previous week to 27.5 million, according to Nielsen data.

Top 25 Cable TV Shows in Black Households

Rank Program Network % AA

Homes

%

AAs

P2+

AA

Viewers

(000)

1 REAL HOUSEWIVES ATLANTA BRAVO 9.9 15.8 1,912
2 NBA PLAYOFFS- ROUND 2 TNT 9.4 15.4 1,931
3 NBA PLAYOFFS-CONF SEMIS ESPN 9.4 16.1 1,967
4 NBA PLAYOFFS- ROUND 2 TNT 9.3 14.8 1,928
5 NBA PLAYOFFS- ROUND 2 TNT 9.2 14.9 1,884
6 LOVE HIP HOP ATL SPECIALS VH1 9.1 14.5 1,794
7 NBA PLAYOFFS- ROUND 2 TNT 9.1 14.8 1,816
8 NBA PLAYOFFS-CONF SEMIS ESPN 8.8 15.7 1,852
9 BASKETBALL WIVES 6 VH1 8.6 13.0 1,747
10 IF LOVING YOU IS WRONG OWN 8.6 13.6 1,667
11 NBA PLAYOFFS- ROUND 2 TNT 8.4 14.3 1,807
12 NBA PLAYOFFS-CONF SEMIS ESPN 8.2 13.4 1,712
13 T.I. AND TINY 6 VH1 7.7 11.7 1,554
14 NBA PLAYOFFS- ROUND 2 TNT 7.7 12.7 1,553
15 NBA PLAYOFFS-CONF SEMIS ESPN 7.4 13.6 1,491
16 NBA PLAYOFFS- ROUND 2 TNT 7.3 12.5 1,500
17 REAL HOUSEWIVES POTOMAC BRAVO 6.3 9.7 1,203
18 GREENLEAF OWN 6.2 9.7 1,237
19 LOVE HIP HOP ATL SPECIALS VH1 4.9 8.0 1,002
20 BLACK INK CREW 5 VH1 4.8 7.8 886
21 REAL HOUSEWIVES ATLANTA BRAVO 4.4 7.0 906
22 GREENLEAF OWN 3.5 5.5 698
23 IYANLA, FIX MY LIFE OWN 3.5 6.1 657
24 BRAXTON FAMILY VALUES WETV 3.4 5.3 629
25 LAST WORD W/ L. ODONNELL MSNBC 3.0 4.7 530

Top 25 Broadcast TV Shows in Black Households

Rank Program Network % AA

Homes

%

AAs

P2+

AA

Viewers

(000)

1 EMPIRE FOX 19.1 9.5 3,813
2 NBA PLAYOFFS ON ABC-SA2 ABC 10.3 5.3 2,147
3 SCANDAL ABC 9.0 4.0 1,618
4 SHOTS FIRED FOX 8.1 3.8 1,539
5 GREY’S ANATOMY ABC 6.1 2.8 1,107
6 DANCING WITH THE STARS ABC 5.9 2.8 1,127
7 LITTLE BIG SHOTS NBC 5.7 3.1 1,266
8 BLUE BLOODS CBS 5.0 2.3 922
9 NCIS CBS 4.9 2.3 944
10 VOICE-TUE NBC 4.8 2.3 924
11 BULL CBS 4.7 2.2 894
12 NCIS: NEW ORLEANS CBS 4.7 2.2 889
13 THE BIG BANG THEORY CBS 4.6 2.1 857
14 THE CATCH ABC 4.6 2.0 806
15 VOICE NBC 4.5 2.2 869
16 HAWAII FIVE-0 CBS 4.5 2.2 896
17 CHICAGO JUSTICE NBC 4.5 2.3 910
18 NBA COUNTDOWN-SA2 ABC 4.3 2.1 840
19 NCIS: LOS ANGELES CBS 4.2 1.9 774
20 60 MINUTES CBS 4.0 2.0 806
21 CHICAGO PD NBC 4.0 1.8 733
22 SHADES OF BLUE NBC 3.9 1.9 752
23 THE BIG BANG THEORY, SPC CBS 3.8 1.8 706
24 SCORPION CBS 3.7 1.8 730
25 CHICAGO FIRE NBC 3.6 1.7 665

 

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