LOS ANGELES—LAGRANT COMMUNICATIONS, a multicultural integrated marketing communications agency, announces the promotion of Keisha N. Brown to executive vice president and chair of the new Health and Wellness Practice.
As chair of the practice, Brown will drive creative solutions for all of the agency’s healthcare clients. With more than two decades of healthcare experience working with clients on a local, regional and national level, LAGRANT is excited to launch their Health and Wellness Practice with a skilled professional that works across all disciplines and cultures.
“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African Americans and Latinos,” said Brown. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”
Brown brings a wealth of experience, insight and maturity to the Health and Wellness Practice. She has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation, Novartis and the Office of National Control Drug Policy, to name a few. Relying on her keen understanding of health disparities and cultural nuances amongst African American and Hispanic communities, Brown has successfully executed award-winning campaigns with multi-million dollar budgets and led multidisciplinary teams. She now manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage. In addition, under Brown’s leadership the team will focus on entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies.