This artist rendering provided by Identity shows plans for an expansion of the Motown Museum in Detroit that will include interactive exhibits, a performance theater and recording studios. The museum announced Monday, Oct. 17, 2016, it is planning the expansion that will be designed and built around the existing museum, which includes the Motown studio with its "Hitsville U.S.A." facade. (Motown Museum/Identity via AP)

This artist rendering provided by Identity shows plans for an expansion of the Motown Museum in Detroit that will include interactive exhibits, a performance theater and recording studios. (Motown Museum/Identity via AP)

DETROIT (AP) — The Motown Museum is planning a $50 million expansion to create space for interactive exhibits, a performance theater and recording studios at the Detroit tourist attraction, officials announced Monday.

The new space will be designed and built around the existing museum, which includes the Motown studio with its “Hitsville U.S.A.” facade. Renderings released by the museum show a new facility behind the existing museum, with an entrance next to the existing studio.

In this Oct. 21, 2014, file photo, Motown Records founder Berry Gordy appears during an interview at the Motown Museum in Detroit.  (AP Photo/Carlos Osorio, File)

In this Oct. 21, 2014, file photo, Motown Records founder Berry Gordy appears during an interview at the Motown Museum in Detroit. (AP Photo/Carlos Osorio, File)

Robin R. Terry, chairwoman and CEO of the Motown Museum, said in a statement that a goal of the project is to “inspire dreams and serve as an educational resource for global and local communities.” The museum already is among Detroit’s best-known tourist attractions.

The expanded museum “will allow us to narrate and celebrate on a much larger scale what the Motown legacy is recognized for: unmatched creative genius that transcends every barrier imaginable by bringing people together from all walks of life to share in that unmistakable Motown Sound,” she said.

In this Oct. 21, 2014, file photo, singers line up at the Motown Museum in Detroit, as the makers of "Motown the Musical" hold an open casting call at the hallowed ground for the legendary label. (AP Photo/Carlos Osorio, File)

In this Oct. 21, 2014, file photo, singers line up at the Motown Museum in Detroit, as the makers of “Motown the Musical” hold an open casting call at the hallowed ground for the legendary label. (AP Photo/Carlos Osorio, File)

A team of designers and architects are collaborating on the details of the expanded space, the museum said.

The Motown Museum is located in the house where record company founder Berry Gordy launched his cultural and commercial music empire. The label started in 1959 and scores of stars and hits were created before it decamped to California in 1972.

“It was about music and so much more, Gordy said. “It brings me real joy, and I am proud and humbled to know that the inclusive legacy of Motown, and the most talented people who are so near and dear to my heart, will have their stories told in this new Museum.”

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Online:

http://www.motownmuseum.org

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