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Wal-Mart Shareholders Meeting 2011

Will Smith

A film comprised of impressive special effects, catchy music and a collective batch of A-listers will sound like the perfect formula for a surefire blockbuster. For Will Smith, the equation is slowly dying–which is a good thing for moviegoers and actors.

Speaking at the Cannes Lions session on Tuesday (June 21,) the actor looked back at some of the personal flops in his career and blamed it on his urge to chase money instead of meatier roles.

“I had so much success that I started to taste global blood and my focus shifted from my artistry to winning,” he told the Hollywood Reporter. “I wanted to win and be the biggest movie star, and what happened was there was a lag — around Wild Wild West time — I found myself promoting something because I wanted to win versus promoting something because I believed in it.”

Finish reading the story at VIBE.com.

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