Jerry Greenfield (left) and Ben Cohen of Ben & Jerry's Homemade Holdings Inc. -- better known simply as Ben & Jerry's -- scoop free ice cream cones at their scoop shop in Burlington, Vt. Greenfield is giving the keynote speech at the Better Business Bureau's Integrity Awards luncheon on Aug. 26 in Lincoln. AP file photo

Jerry Greenfield (left) and Ben Cohen of Ben & Jerry’s Homemade Holdings Inc. — better known simply as Ben & Jerry’s — scoop free ice cream cones at their scoop shop in Burlington, Vt. (AP file photo)

DURHAM, N.C. (AP) _ Ice cream innovators Ben & Jerry are in North Carolina to launch a drive to increase voter registration and participation.

Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield visited North Carolina Central University in Durham on Tuesday to launch a national campaign that includes a new ice cream flavor.

The liberal former entrepreneurs are working with the North Carolina NAACP and others in an effort to promote the importance of Congress reauthorizing the Voting Rights Act and working to remove the influence of big money in politics.

Participating Ben & Jerry’s scoop shops across the country will install kiosks to register voter. Trucks offering free scoops of Ben & Jerry’s will tour North Carolina this summer with information about the campaign and voter registration.

 

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