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(GEORGE CURRY MEDIA)—Facts tell, but stories sell. Stories help you sell everything—from getting the kids to take their vitamins, to why you should get the last computer at that ridiculously low sale price, to your business ideas.

According to author Peter Guber, whose New York Times business bestseller, Tell To Win—Connect, Persuade, and Triumph with the Hidden Power of Stories, you can use your stories to influence people to do more business with you. You can empower your people to be better employees and inspire your team and even your family to be the best they can be.

As the former head of Columbia Pictures, co-chairman of Casablanca Records and CEO of Polygram Entertainment and Sony Pictures, Guber is a renaissance man. His ability to communicate has allowed him to move easily in varied settings. He is the owner and co-executive chair of the NBA franchise, the Golden State Warriors, an owner of the Los Angeles Dodgers, and an owner and executive chairman of Major League Soccer’s Los Angeles Football Club (LAFC). He is even an entertainment and media analyst for Fox Business News.

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