Women are conditioned to think about their Prince Charming. After hearing all of the happy endings in nursery rhymes, women desire the same outcome. Cinderella seemed to have things altogether with her fella. The story of Cinderella has been adapted from so many different perspectives, but ultimately the ending is always the same: The girl gets a wonderful gentleman who has scoured the world looking for her.  So it is only fitting that we talk about the business of weddings.

Everything associated with weddings can be a profitable business enterprise when performed in volume. From the engagement ring to the honeymoon, the process requires some level of budget.

Traditionally the man asks the female for her hand in marriage, preferably after he has asked her family for permission. The man usually purchases a ring for his fiancé and presents it to her at the time he proposes. So begins the first hit to the checking account. Rings come in all shapes, sizes, cuts and designs.  There is a ring for every budget and preference.
On the wedding day a band or ring is exchanged.  So the woman typically purchases a wedding ring for the man and vice versa.

Once the date and place of the wedding have been confirmed, invitations are designed, printed and mailed. Invitations can be as creative or as a simple as possible. They can be self made or purchased at stationary store. Recently, a celebrity couple with an endless budget used iPads as invitations. So the level of creativity is solely up to the couple and the budget parameters.

The venue will include where the wedding ceremony and the reception will take place. Both are not necessarily in the same location. Again, budget comes into play when deciding between the various venues.  Churches are popular locations for wedding ceremonies. As for the reception, hotels and reception halls are most frequently used. Whichever venue is chosen, get ready to pull out the checkbook because this item can be one of the most costly.

Weddings can be a nice source of income for caterers.  Feeding hundreds of people at one time is exactly what caters desire. When the reception is at a hotel, the hotel’s catering department will typically handle the food. Most hotels do not allow outside caterers on premise. So this has to be taken into consideration when selecting the venue. Buffet, plated, courses, chicken, beef or seafood are all decisions that have to be made.

The wedding dress is the one item that brides look forward to most of their life. It goes back to the story of Cinderella and the ball gown. The dress can also be one of the costly items. It may take a few months to get the dress depending upon whether it is custom made or purchased at a boutique. Shoes, undergarments and accessories are all on the list of purchases for the bride. Bridesmaids’ dresses are also high on the list of items to pick out and purchase.

As for the groom and his groomsmen, tuxedos and suits tend to be the attire of choice. Color coordination with the bride is a must to assure cohesiveness. Stores that specialize in wedding attire look forward to the opportunity to serve and make money off of that special day.

Florists live for weddings because flowers are plentiful on the wedding day. From the bride’s bouquet to the bridesmaids’ flowers, flowers are a highlight. The church is usually decorated with flowers; even the flower girls drop petals down the aisle. Flower centerpieces are usually part of the reception as well. Don’t forget the groom and the groomsmen tend to have flowers on their lapels. Cha-Ching!

At the reception, most of the time there is entertainment. A singer, band or DJ is usually the top choice for weddings. At any rate, the entertainment is important to complete the celebration.

Photography and Video
Professional photographers focus on capturing just the right moments on film. Videographers put forth every effort to get the bride and groom a wedding keepsake that can be viewed over and over again.

From Tunica to Tahiti, the honeymoon is the cherry on the sundae. The wedding celebration culminates with the happy couple exiting the party to go on the trip of a lifetime. Travel agents provide complete packages for honeymoons that include airfare, hotel, and ground transportation.

(Contact Carlee McCullough, Esq., at 5308 Cottonwood Road, Suite 1A, Memphis, TN 38118, or email her at jstce4all@aol.com.)


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