A recent Associated Press story says the Republican Party is making new efforts to reach out to African-American voters.

If that is true it would be a welcome development because African-Americans need to have representation and a voice at the table with the two major parties. But time will tell if the GOP is really serious or if it’s really another half-hearted attempt.

AP reports the GOP is starting up College Republican chapters at historically Black colleges and universities. Last month, Rep. Paul Ryan of Wisconsin, the Republican vice presidential nominee in 2012, met with a group of African-American journalists in an outreach effort.

Reaching out to more African-American voters makes pragmatic sense for the GOP.

The African-American vote has been steadily increasing.

The number of African-American voters stood at 12.9 million in 2000, rose to 14 million in 2004, 16 million in 2008 and to 17.8 million in 2012.

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