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George E. Curry, NNPA Columnist

(NNPA)—The first detailed study of the relationship between diversity and the bottom line in the Hollywood entertainment industry has found that although diversity pays—literally—people of color and women are still woefully underrepresented throughout film and television.

The study titled, “2014 Hollywood Diversity Report: Making Sense of the Disconnect,” was conducted by the Ralph J. Bunch Center for African-American Studies at UCLA. It looked at 172 theatrical films released in 2011 and 1,061 television shows that aired during the 2011-12 season. It looked at race and gender and key production roles, including cast diversity, the show’s creator, the writer, the director, awards and domestic and international box office.

Frequent moviegoers represent just 10 percent of the population, but purchase half of all movie tickets, the report stated.

“It is important to note here that minorities are overrepresented among the ranks of frequent moviegoers, those who contribute most to overall box office.” it said. “In 2011, minorities accounted for 44.1 percent of frequent moviegoers, a figure that exceeded their 36.3 percent share of the overall U.S. population.”

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