HELPING IN A TIME OF NEED—RELIEF co-founder and director Lueana Coward, Loving Care Memorial Company owner Rodney O. Ward and RELIEF assistant director and founder of Am I Your Brother’s Keeper, Angelina Bryant collaborate to help families who have lost loved ones. (Photo by Diane Daniels)

The obvious reason that most people go into business is to make money. But to Rodney O. Ward it is more than the money; it is about helping people during their time of need.

“I do what I do because this is my calling from God,” said the owner of the Loving Care Memorial Company. “I pray that someone will assist me or my family if we are ever in need.”

Not a funeral home or funeral service, Ward describes Loving Care Memorial Company as an authorized distributor of top quality burial merchandise. “We are a network of death care providers whose conscience would no longer allow us to stand by and watch the consumers pay the outrageous prices that are associated with the cost of a funeral,” said Ward.  “The mission of the business is to take the financial burden out of funeral and burial planning.”

Established in Baltimore nine years ago, Ward said he has been offering his services throughout this area since last year. Products and services offered include caskets, cremation urns, all styles of grave markers, all occasion floral arrangements, funeral programs, prayer cards, memorial clothing and jewelry, eco-friendly burial merchandise, grief counseling and final expenses insurance.  With pets often being considered as members of the family, Ward added that Loving Care also caters to pets end of life needs with dignity and love by offering a full line of pet memorial, burial and cremation items.

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