WEARING RED—The women who dressed in red to show support and get beauty tips, all while learning about heart disease.

A Hair Boutique, an upscale wig shop located in Shadyside, conducted a Beauty and Wellness clinic designed to create awareness about cardiovascular disease, as well as network and teach beauty tips. The event included an interactive wig and make-up session.

Shop owner LaToya Johnson-Rainey and Make-up Artist, Eric Hargrove, selected a visitor and taught women how to “Go from Drab to Fab in 5 Minutes.”

Dionna Rojas-Orta, public speaker and volunteer for the American Heart Association provided practical tips to prevent heart disease.

The event was free and open to the public.  Guests were encouraged to “Just Be Beautiful” and shop; a portion of all sales are donated to the American Heart Association. The shop is located at 5510 Centre Ave.


LATOYA JOHNSON-RAINEY (Photos by J.L. Martello)

A Hair Boutique caters to women desiring a premium wig purchasing experience, private consultations and a beautiful location.  Their stated mission is “Just be Beautiful: Restoring Confidence and Empowering Women.”

Boutique owner, LaToya Johnson-Rainey, remarked, “My vision was to change the way people shop for wigs by creating a boutique that is upscale and intimate with quality designer wigs and a personalized experience full of compassion and encouragement.  The Wear Red Day is a perfect opportunity to educate women regarding proper care and concern for their health and beauty.”

The American Heart Association launched National Wear Red Day® in 2003 to bring attention to cardiovascular disease, which claimed the lives of nearly 500,000 American women each year.

Heart disease kills more women than all forms of cancer combined and was by far the No. 1 killer of women. To save lives and raise awareness of this serious issue, the American Heart Association launched Go Red for Women. And the red dress has become the iconic symbol of our battle against heart disease in women.

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