When it comes to defining that which is “typically American,” I think we’re going to have to add “sports” to the old expression, “As American as Mom and apple pie.”
We are a country full of sports fanatics. (While I might not exactly fall into that category, I am the mother of an extraordinary 17-year-old athlete and lover of all things sports. So, I have to admit, that I need to step up and try to keep up)!
Nielsen numbers bear this out. Sports programs are among the top watched in African-American households as well as those of the general population, with the Super Bowl consistently ranking as the most-watched program across the board. In fact, Super Bowl XLVII drew 108 million viewers nationally.
African–Americans made up a whopping 12.5 million of those viewers. (Personally, I enjoy the parties and the commercials, the game? Not so much.)
With football and basketball season in full swing, Nielsen has identified and measured a phenomenal, growing niche industry, Fantasy Sports.
Now, for those of you who, like me, were not familiar with this popular trend—Fantasy Leagues are places where you can use the web, smartphones and/or tablets, act as sports general managers, to draft professional athletes from your favorite pro teams to make up the roster how you see it in your own personal league. Fantasy points are awarded to the players, based on their performance in the actual games being played. You and your friends can compete or bet against each other while watching the real game.