The 2013 value of the team by most estimates is at or hovers around $235 million dollars.

Lemieux seems to have been and remains a disciple of Rooney team management one on one because of the willingness of homegrown players as well as players raised outside of the organization who are ready, willing and able to accept less dough just to play for the Penguins.

In a article, Mike Colligan wrote; After former Philadelphia Flyers winger Arron Asham signed with the rival Pittsburgh Penguins over the weekend, his agent wasted no time revealing the reason for his decision to take less money with the team. “We had several very good offers,” Jarrett Bousquet told Inside “In the end, [Asham] felt Pittsburgh was the best place to win the Stanley Cup. ”Players turning down more lucrative offers to play for the Penguins is nothing new for the team.

In 2008, Brooks Orpik shunned the New York Rangers and others to stay with the team, as General Manager Ray Shero explained at the time: “You have guys who have called me — the same situation as last year — who really want to play here. I’m happy Brooks Orpik took less money to be here. He wants to be here.”

Pittsburgh has adopted a fiscal strategy that would more than likely be financially suicidal in many other sports markets in the country.

The mystique and the chance to be a champion in many cases may carry a little more clout than “a few dollars more.”

Now to my favorites, the Pittsburgh Pirates. Robert Nutting purchased the team in 1996 for $92 million dollars. The estimated value of the team in 2013 is in excess of $304 million dollars. Hey guys and dolls my calculator is on the blink. However, please hear this.

How can a team with more than 17 consecutive seasons of losing increase in value more than $212 million dollars?

Well because they kept ticket prices low and attached themselves to the previous brand of winning Pirates baseball. This is one case where the ghosts’ of excellence coupled with a marketing strategy that could convince a sixteen year old with a severe case of acne to join a colony of lepers won big. That being said; at least the team remained in the steel city. These sibling rivalries may fight for the dollars but they don’t have to fight for the loyalty of their fans.

( provided the stats)

Aubrey Bruce can be reached at: or 412-583-6741



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