In a 2009 study of employers who conduct online background checks, 45 percent said they used social media to screen job candidates. “As a journalism student, I find that most of our applications for prospective jobs ask for your Twitter handle or Facebook and LinkedIn name,” said Anthony Campbell, 18, from Tallahassee. “And on LinkedIn, you are able to see which of your applications were viewed by the company you applied for.”
The nationwide survey, which was conducted by Harris Interactive from February 9 to March 2, 2012, included more than 2,000 hiring managers and human resource professionals across industries and company sizes.
At least 90 percent of recruiters are already using social media to find, source and connect with talented candidates. With Facebook at 901 million members and Twitter with 500 million accounts, an increasing number of employment-eligible people spend a good part of their day on one or more of these popular social platforms. It’s easy to see why these networks are becoming key sources for employers and recruiters to find potential employees. When used effectively, social media can give an unprecedented boost to a company’s recruiting capabilities.
Social media activity rose rapidly in recent years and the bigger platforms touch people’s lives multiple times every day. However, using social media to find and source talent is still relatively new for many employers, HR managers and recruiters.
In many of our day-to-day activities, we see that we are leaving the paper stage and leaning more towards the Internet, which also includes jobs. So if you’re new to the job market and want to be able to get exposure and recognition, social media is the way to go.