by Cornelius Fortune

LOS ANGELES (REAL TIMES NEWS SERVICE)—The E3 (Electronic Entertainment Expo) in Los Angeles wasn’t just about showcasing jaw-dropping demos and new product announcements; it was a launch pad for an important cause: combating HIV/AIDS globally. Cobi Jones, a World Cup qualifier and soccer star, came out to support the (RED)RUSH TO ZERO campaign whose goal is to deliver an AIDS free generation by 2015.

Cobi Jones competes with his son during E3 in Los Angeles. Jones was one of many celebrities who came out to support the (RED)RUSH TO ZERO campaign against AIDS. (Real Times Photo/Cornelius Fortune)

Jones, a midfielder who starred for the U.S. Men’s National Team and MLS for nearly two decades, played 164 international games for the United States, a record that holds today, and tallied 15 goals and 22 assists. He competed in 11 World Cup games and was part of the Galaxy’s “double” winning team that won both the Lamar Hunt U.S. Open Cup and MLS Cup, giving him five championships during his time with the club.

In short, Jones is a competitor. He’s also a huge gaming fan and even graced the cover of a Sega game. First-person shooters are usually his games of choice, especially the “Halo” series. The latest entry, “Halo 4” was another draw to attend the E3.

“I had to see ‘Halo 4,’” Jones said. “I play the soccer games, and lots of sports games.”

More important than “Halo 4,” Jones was compelled to support the (RED)RUSH TO ZERO campaign, which officially kicked off earlier this month.

“I think it’s huge that they’re trying to battle, combat, (and) rid the world of AIDS,” Jones said. “And every time you play, you’re actually donating to the cause, which I think is important.”

Part grandiose, part social media, the (RED)RUSH TO ZERO campaign goal is to eliminate mother to child transmissions of HIV, which is part of eight Millennium Development goals. Extreme poverty and halting the spread of HIV/AIDS is another battle the campaign intends to fight.

Celebrities supporting the RED initiative include Wayne Brady, Michelle Rodriquez, Kris Allen, Kate Upton, Cobi Jones, and a host of others.

“This partnership is just starting out,” Jones said, “but I’m sure as it gets bigger and bigger, more people are going to see what a great cause it is, and hop on board.”

(For more information about the campaign, visit

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