Google’s YouTube video website is working on a major site overhaul to organize its content around “channels” as it positions itself for the rise of Internet-connected televisions.
Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms. YouTube is looking to compete with broadcast and cable television, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.
The site is planning a series of changes to its home page to highlight sets of “channels” around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week. Additional channels would be assembled from content already on the site.