The latest iPhone, netbook and iPad are all the rage for today’s teenagers. Many can’t get through a day without checking their Myspace or Facebook pages or tweeting to their friends about the latest thing that has happened in their lives.
|DOUBLE XXPOSURE and DAVID M
And African-American teenagers are leading that parade.
According to a recent Nielsen Report, African-Americans are more apt to purchase cell phones and their appliances than any other ethnic group in the United States with a collective buying power in excess of $800 billion annually.
Although Blacks are eager buyers of technology, they are not the creators or owners of the commodity.
That statistic needs to change.
That is why Double XXposure Media Relations Co. is spearheading the “Our Silence Speaks Volumes: The Black Out” national blackout campaign to prove that African-Americans are not slaves to their cell phones or other types of technology.
“We propose a Black History Month 2011 wherein during a designated time period or day in February—preferably Feb. 1—African-Americans would refrain from using their cell phones and texting as a show of understanding and making a statement toward recognizing and announcing to the masses that they are not slaves to the cell phone,” explained Angelo Ellerbee, CEO of the New York-based company.
World music artist David M. will kick off the national black out day by doing national television and radio appearances, which will culminate with a live event at a historically Black college or university.
Double XXposure hopes to make the announcement about Our Silence Speaks Volumes: The Black Out on Rev. Dr. Martin Luther King Jr. Day, which is an extremely significant progress marker in Black History’s Timeline, according to Ellerbee.
“When I was presented with the idea from Angelo I jumped on it,” said David M., a Jamaican-born singer-songwriter. “This is a way to get young people off the phone all the time and realize that there are Black people who struggled to make sure we have all of these opportunities.”
The goal for the campaign is to get young African-Americans to realize the strides that earlier generations of Blacks have made and look forward and work hard to improve the future history for the race.
Additionally, a designated ringtone of David M.’s, “Lest We Forget,” would be available for sale and the song would be used as a Black History Month theme song. Proceeds from the ringtone sale would benefit Historically Black Colleges throughout the country through a donation to the United Negro College Fund to assist in helping the next generation.
“This will draw wide attention because we have to show our kids the struggles that we have been going through and the great strides that we have made,” David M., said.