Tag: Sports marketing

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Sports

Hulkamania still running wild after 3 decades

In this April 3, 2005, file photo, Hulk Hogan fires up the crowd between matches during WrestleMania 21 at the Staples Center in Los Angeles. (AP Photo/Chris Carlson, File) by Dan GelstonAP Sports Writer Even at 60, Hulk Hogan wants to win one more time in the ring. For a generation of Hulkamaniacs, his return to wrestling is certainly more appetizing than Hogan’s latest foray into pop culture: His parody of Miley Cyrus’ “Wrecking Ball” video, that features the former champ swinging on a ball in his red-and-yellow shirt, bandanna, feathered boa, boots — and a black thong that puts a sports entertainment twist on cheeky humor. Hogan laughs, looks at the camera, and simply says, “Brother!”

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Business

Twitter tunes in to TV partnerships ahead of IPO

This combination of Associated Press File photos shows six prominent figures on Twitter. From top left,Oprah Winfrey, the Dalai Lama, the Bronx Zoo’s once missing Egyptian Cobra, Britain’s Queen Elizabeth II.. President Barack Obama, and Pope Benedict XVI. (AP Photo/File) by Barbara OrtutayAssociated Press Writer NEW YORK (AP) — People don’t just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales —and advertisers and networks are taking note.