Tag: Social media industry

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Business

Twitter tunes in to TV partnerships ahead of IPO

This combination of Associated Press File photos shows six prominent figures on Twitter. From top left,Oprah Winfrey, the Dalai Lama, the Bronx Zoo’s once missing Egyptian Cobra, Britain’s Queen Elizabeth II.. President Barack Obama, and Pope Benedict XVI. (AP Photo/File) by Barbara OrtutayAssociated Press Writer NEW YORK (AP) — People don’t just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales —and advertisers and networks are taking note.