WILLIAM REED (NNPA)—Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”—Steve Jobs When you were growing up, were the conversations at your house centered on concepts about business, or more along the line of “go get a job?” Entrepreneurship is not a subject that is discussed regularly around the dinner table in African-American homes. There’s a lack of business traditions among African-Americans and a paltry record of entrepreneurial successes. Smaller probabilities of having self-employed parents, demographic trends and discrimination are primary reasons for the limited level of entrepreneurship in contemporary African-American communities.