Tag: Parenting

Michelle_Obama_Broa-Web.jpg

Health

Big Bird, Elmo to encourage kids to eat produce

First lady Michelle Obama, center, with PBS Sesame Street’s characters Elmo, left, and Rosita, right, as they help promote fresh fruit and vegetable consumption to kids in an event in the State Dining Room of the White House in Washington, Oct. 30, 2013. by Darlene Superville Associated Press Writer WASHINGTON (AP) — A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.” Michelle Obama announced Wednesday that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids. The goal is to get children who often turn up their noses at the sight of produce to eat more of it. Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.