Tag: Marketing and advertising

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National

Home Depot apologizes for racist tweet

Home Depot was under fire on Thursday for sending out a racist tweet which angered many online and resulted in an employee fired. (Twitter/image) NEW YORK (AP) — Home improvement maker Home Depot Inc. on Thursday apologized for a tweet that showed a picture of two African-American drummers with a person in a gorilla mask in between them and asked: “Which drummer is not like the others?” The tweet, from Home Depot’s official Twitter account, @HomeDepot, was part of a “College Gameday” college football promotion on ESPN. It was quickly pulled, but not before people took screen shots of it and it was widely circulated on social media. NBC and CNBC, among others, reported on the Tweet.

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Health

Big Bird, Elmo to encourage kids to eat produce

First lady Michelle Obama, center, with PBS Sesame Street’s characters Elmo, left, and Rosita, right, as they help promote fresh fruit and vegetable consumption to kids in an event in the State Dining Room of the White House in Washington, Oct. 30, 2013. by Darlene Superville Associated Press Writer WASHINGTON (AP) — A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.” Michelle Obama announced Wednesday that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids. The goal is to get children who often turn up their noses at the sight of produce to eat more of it. Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.

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National

Dunkin’ Donuts apologizes for blackface ad campaign

An advertisement poster of a smiling woman with bright pink lips in blackface makeup holding a doughnut is seen on a Skytrain, a commuter train in Bangkok, Thailand, Friday, Aug. 30, 2013. (AP Photo/Grant Peck) by Jocelyn GeckerAssociated Press Writer BANGKOK (AP) — Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup to promote a new chocolate flavored doughnut. The Dunkin’ Donuts franchise in Thailand came under criticism Friday after Human Rights Watch called the advertisements “bizarre and racist.”