Behind The Scenes Image From The Rogue by Rihanna Campaign. (PRNewsFoto/Parlux Fragrances LTD) PUSH BOUNDARIES. BE BOLD. GO ROGUE. NEW YORK (PRNewswire)– Always driving the trends, pushing the envelope and exploring new territories, Grammy-Award winning Rihanna launches her newest fragrance, Rogue by Rihanna. Rihanna created this adventurous scent for the woman who, like herself, radiates edginess and confidence but is also flirty and feminine. Rihanna exudes strength, femininity and mischief conveyed to her fans through music, unpredictable fashion choices, memorable unapologetic performances, and now through her new fragrance, Rogue.