Tag: Buying Power

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Business

Black media slighted as spending power exceeds $1 trillion

“Resilient, Receptive and Relevant: The African-American Consumer 2013 Report”. (Courtesy Photo) Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found.