Tag: bikers



How to become a Harley-Davidson ‘logo’ – without really trying!

David “Big Swole” Rose by Bernal E. Smith IIFor New Pittsburgh Courier It took Jerry West a dynamic career and years of basketball brilliance before it happened to him. It took Michael Jordan less time (in his rookie year) and the marketing brilliance of Nike (1985) to make him into one. David “Big Swole” Rose? Well, he did it with mind-blowing speed, going from relative obscurity to brand logo in just a matter of months. Rose did so by revealing and embodying the unique and significant connection (as well as potential) between African-American motorcycle riders and the Harley Davidson brand.