Tag: Advertising

home-depot-racist-tweet-cover.jpg

National

Home Depot apologizes for racist tweet

Home Depot was under fire on Thursday for sending out a racist tweet which angered many online and resulted in an employee fired. (Twitter/image) NEW YORK (AP) — Home improvement maker Home Depot Inc. on Thursday apologized for a tweet that showed a picture of two African-American drummers with a person in a gorilla mask in between them and asked: “Which drummer is not like the others?” The tweet, from Home Depot’s official Twitter account, @HomeDepot, was part of a “College Gameday” college football promotion on ESPN. It was quickly pulled, but not before people took screen shots of it and it was widely circulated on social media. NBC and CNBC, among others, reported on the Tweet.

Neilsen_1.jpg

Business

Black media slighted as spending power exceeds $1 trillion

“Resilient, Receptive and Relevant: The African-American Consumer 2013 Report”. (Courtesy Photo) Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found.

teri_dashfield_and_husband.jpg

Lifestyle

Cheerios ad sparks debate on interracial relationships

TERI AND CARL DASHFIELD The recent controversy over the new Cheerios commercial which features an interracial couple and their biracial daughter’s concern for her father’s heart health has stirred up a lot of emotion, causing the question to be asked, has society become more accepting of interracial relationships now than years before or is it still just as taboo?“I loved it (the commercial) and thought it was so cute,” said Teri Dashfield, of Ohio. “But the first thing I thought, besides how cute it was, is that Cheerios is going to get some flack. There are going to be some narrow-minded people being ugly. People need to get over it. It is adorable and it represents the changing face of our nation. I’m very happy Cheerios has not backed down.”

Fashion-Beyonce-H_M_Broa.jpg

Entertainment

Beyonce stars in H&M summer ad campaign

NEW AD CAMPAIGN–This undated promotional image released by H&M shows entertainer Beyonce in an ad for H&M’s new summer advertising campaign. Beyonce will be featured on billboards, and in print ads and TV commercials. (AP Photo/H&M) by Samantha Critchell AP Fashion Writer NEW YORK (AP) — Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places.