In this Nov. 28, 2013 file photo, customers shop at a Target store in Colma, Calif. (AP Photo/Jeff Chiu, File)

In this Nov. 28, 2013 file photo, customers shop at a Target store in Colma, Calif. (AP Photo/Jeff Chiu, File)

NEW YORK (AP)—Serious deal-seekers are already planning their Thanksgiving weekend shopping, and experts believe that once again the holiday itself may offer better deals than Black Friday the day afterward.

Amid the clutter of deals clamoring for attention, smart and careful shoppers can come out ahead. Many stores are increasing their inventory so as not to frustrate shoppers. Wal-Mart Stores Inc. is increasing the number of products for online orders by 50 percent for the holiday kickoff compared to a year ago.

“Start researching and planning,” says Benjamin Glaser, features editor with DealNews.com, a deal comparison website.

Here are four ways to get the most out of Black Friday weekend—and beyond.

STUDY UP: Make a comprehensive list of what you plan to buy, research what those items usually sell for at full price and on sale, and figure out how much you want to spend.

Also check out store flyers from previous years online, since many retailers repeat the same deals at the same price. Eighty percent of the products and 43 percent of the prices highlighted on the front pages of the 2015 and 2014 Black Friday flyers of Best Buy, Macy’s, Target, Kohl’s, Walmart and J.C. Penney were the same, says Market Track LLC, a price tracking firm.

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