LOUIS 'HOP' KENDRICK

LOUIS ‘HOP’ KENDRICK

There was a period of time that the entire staffs of television stations were white as snow. However we bought pressure to bear and helped convince them to change their ways, and they did. They hired competent Black men and women and now they occupy positions across the gamut.

Some of my best friends are White and I happened to run into one the other day whom I had not seen for a number of years. We embraced and shook hands and laughed and during our conversation we both were reminded of an important and old conversation. A number of years ago Joey said to me that I was the first colored person he ever knew. My response was that I found that difficult to believe because he was born and raised in New York, and New York had as many colored folks as Africa. Joey then replied that he had no way of knowing them because he lived in an all-White neighborhood, went to an all-White school and worshipped in an all-White church. He then continued by stating the only colored folks he had any idea about were the ones in the daily news. The newspaper wrote stories about colored folks being arrested for various charges and television would highlight the same persons on what they described as news.

The conversation reminded me of the immense power of image making that television possesses. Politicians spend unbelievable amounts of money on television because it works.

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