The National Newspaper Publishers Association proudly asserts that, “We are the authentic voice of Black America.” We must use that voice as an urgent clarion call for a massive, historic and unprecedented Black American voter turnout on Nov. 8, 2016 across the nation.

Today, the NNPA is launching “Project Black Voter Turnout 2016: 20 Million Black Voters to the Polls.” We’re calling on our entire NNPA membership, comprised of more than 211 Black-owned media companies operating in the United States, to issue front-page news coverage and motivational editorials and to present banner ads on their publication websites, to promote effective Get-Out-The-Vote campaigns in the Black community.

It is an undisputed fact that a record number of Black Americans (16,133,000) voted in 2008 and helped Barack H. Obama to become the first Black President of the United States. Then, in 2012, Black Americans broke their 2008 record for voter turnout, casting 17,813,000 votes. In 2012, for the first time in American history, Black voter turnout (66.2 percent) at the national level exceeded White voter turnout (64.1 percent).

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