YouTube is more than a place to watch funny viral videos or learn the latest dance craze sweeping the nation. The digital platform houses some of the most powerful beauty influencers in media today. Youtube gurus, or vloggers, share their expertise and product reviews with hundreds of thousands of subscribers, transforming the beauty industry with every new clip.
Whether you’re looking for fashion inspiration or hoping to perfect your contouring skills, there’s a YouTube video that addresses all your fashion and beauty needs. To take the guesswork out of deciding which vloggers to follow, we narrowed down a list of the 20 best black YouTube style gurus. Check our favorites in the slideshow!