(NNPA)—I had the honor of sitting in on LL Cool Jay’s private listening session in New York City. He was previewing excerpts from his upcoming release of the G.O.A.T II. When super producer Alize Jones from Beatbrokerz Ent. invited me to the session, I was thinking, what’s he trying to do with the hood? You would think that he would have lost some of his street cred being in Hollywood but he represented the evolution of hip-hop. His demeanor was well versed and professional but his swag was hood. Everybody in the studio was hip-hop, the vibe was hip-hop, the love was hip-hop, LL is hip-hop.
It was the ultimate atmosphere of what hip-hop is supposed to look like. It was opportunity in the air. Young producers playing their best tracks for The Greatest of All Time? LL checking for the tastemakers to whip their head back and forth? Where they do that at? I was waiting for Ashton Kushner to pop out and say ‘You just got Punked.’
It wasn’t until he spoke about what he was trying to accomplish with the project did I understand that he is the Greatest of All Time. LL said that he realized New York’s voice was missing on the Hip Hop scene and he wanted to use his celebrity status to reach back to those who didn’t get an opportunity to step in while the South manhandled the airwaves. Only a real MC can understand that no matter where you at in life, if the place that birthed you is not all right, then you are not all right. His sincerity was written all over his face, he knew that it was his duty to revive something that was the cornerstone of his heart. New York hip-hop. Being the GOAT is about more than just making music.