‘Extant’ continues to draw Black TV audiences to CBS’ summer line-up

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CBS has led the other The other TV networks in drawing hard-to-find summer viewers. While its “Under The Dome” drama is under-performing against last year’s numbers, “Extant” starring Halley Berry has proven popular with black viewers. The sci-fi drama is the only summer prime time TV show drawing one million viewers.

Thanks to “Extant,” CBS is coming in as the most watched TV network in Black households. It claimed 8.7 million black viewers for its 11 shows on the Top 25 chart. ABC was second with 4.6 million across seven shows, while NBC took third with 2.8 million for four shows.

The total number of viewers watching the Top 25 shows in black homes, according to Nielsen, was down five percent from the previous week to 18.5 million.

Black TV Ratings for Week of July 21 – 27

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1 EXTANT CBS 6.3 3.0 1,144
2 CRIMINAL MINDS CBS 5.0 2.2 851
3 20/20-FRI ABC 4.8 2.2 844
4 BLUE BLOODS CBS 4.7 2.1 822
5 MASTERCHEF FOX 4.6 2.3 894
6 UNDER THE DOME CBS 4.4 2.1 824
7 NCIS: LOS ANGELES CBS 4.4 2.0 786
8 HAWAII FIVE-0 CBS 4.3 2.0 770
9 NCIS CBS 4.3 2.0 765
10 PERSON OF INTEREST CBS 4.3 2.0 791
11 AMERICA’S GOT TALENT-TUE NBC 4.1 2.1 800
12 AMERICA’S GOT TALENT-WED NBC 4.1 2.0 791
13 CSI CBS 4.0 1.9 728
14 HELL’S KITCHEN FOX 3.9 2.1 812
15 BLACK BOX ABC 3.8 1.9 735
16 BIG BROTHER-WED CBS 3.6 1.7 654
17 NY MED ABC 3.6 1.6 625
18 TAXI BROOKLYN NBC 3.6 1.7 653
19 EXTREME WEIGHT LOSS ABC 3.5 1.7 654
20 MISTRESSES ABC 3.5 1.5 595
21 SHARK TANK-FRI 8PM ABC 3.4 1.5 580
22 THE BACHELORETTE ABC 3.3 1.6 634
23 60 MINUTES CBS 3.3 1.5 567
24 DATELINE FRI NBC 3.2 1.6 616
25 HOTEL HELL FOX 3.2 1.7 652

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.

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