Look up what similar homes have sold for in the last 30 to 60 days and how long they’ve been on the market. You can also see whether those homes sold for less or more than their initial asking price.
2. BE PATIENT
Some sellers may be tempted to press their agent to list their home well above comparable sales. Others may want to briefly test the market with a high price only to relist the home later. This strategy can backfire.
“Ideally your goal is to price it perfectly so that it sells immediately,” Corbett said. “The longer a property stays on the market, the more it becomes stale, and it’s very hard to garner momentum once a property is stale.”
3. SET A DEADLINE
One strategy that can help create competing bids among potential buyers is to require that any offers be made within the first week or two that the home is on the market.
The approach, coupled with hosting an open house as soon as the home goes on sale, works best on homes that are priced competitively, said Karen Krupsaw, vice president of real estate operations for Redfin.
“That’s a strategy where you can certainly try to get as many offers as quickly as possible,” she said.
4. STICK WITH LOCAL AGENTS
When it comes to selling your home, the ideal agent should be an expert on your neighborhood. They will be in position to know even which transactions might be in the works but not yet available on public records—key to gauging how to price your home.
When evaluating prospective agents, find out the pricing of their recent sales to see whether the homes sold for less or more than initially priced.
“You want to get their track record, you want to understand their philosophy and what that listing agent has done in the past, because it’s highly likely they’re going to repeat that same success or failure,” Krupsaw said.
Also, ask how the agent would handle being approached by an independent buyer looking for the agent to represent them in their bid to buy your home.
Taking on a so-called unrepresented buyer can earn the agent a higher commission, but it’s nearly impossible for them to only consider your best interests and not those of the other party, Krupsaw noted.
Several real estate websites, including RatedAgent.com, Zillow and Trulia have sections for finding an agent by location. They also feature reviews from past clients and other attributes to help narrow your search.
5. WEIGH COMMISSION OPTIONS
Traditionally, listing agents will charge sellers a 5 or 6 percent commission on the sale price of the home. This commission is typically split equally between the selling agent and the buyer’s agent, although many listing agents often split their own share with their brokerage.
Sellers can negotiate for a lower commission, but it could make their home less of a priority for the agent than the other properties they may be working to sell.
One option is electing to work with an agent who works on lower commissions. Redfin agents, for example, charge 1.5 percent of the sale price, with a minimum fee of $5,500. (Though you still have to pay the buyer’s agent’s regular commission.)