BET Awards sets record with total viewing audience and traffic on social media

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The live premiere of the “BET Awards” 2014 on Sunday, June 29, is cable’s Number 1 award show this season, drawing 7.9 million viewers and dominating Twitter with 11 million tweets. Up one million tweets from last year, this year’s show is the most tweeted about “BET Awards” ever; outperforming the “Billboard Music Awards,” “Golden Globes,” “People’s Choice Awards,” “Game 5 of the NBA Finals” and the “World Cup USA vs. Portugal.”

Hosted by Chris Rock, it was a night full of electrifying performances and unforgettable moments with Pharrell Williams, Chris Brown, Jennifer Hudson, Nicki Minaj, Lil Wayne, John Legend, August Alsina, Lionel Richie, Kevin Hart, Kerry Washington and Gabrielle Union.

The BET Experience at L.A. LIVE presented by Coca-Cola in partnership with AEG, one of the leading sports and entertainment presenters in the world, drew 112,488 attendees, up 10% from last year, to the downtown Los Angeles area for an electrifying series of events including music, film screenings, Sprite Celebrity Basketball Game, “106 & PARK” live tapings, Genius Talks with Floyd Mayweather, Mike Tyson and Dr. Mae Jemison plus concerts featuring a-list talent including Outkast, Maxwell, Jill Scott, Mary J. Blige, Future, The Roots and Trey Songz.

The live telecast of “BET Awards” 14 was a worldwide trending topic on Twitter, trending in the United States for the entirety of the show. The high energy show generated the highest tweets per unique author of any special since October 2012 (Nielsen; News/Live). The BET Awards pre-show red carpet telecast garnered 508,000 tweets. Tweet volume surpassed all other red carpets shows year to date combined, including the GRAMMY Awards and the Academy Awards.

BET.com set traffic records across all key metrics for day of show traffic with unique visitors up 49%, page views up 32% and a 171% increase on video views from last year. BET.com is also on track to set records for day after show traffic. Additional highlights include:

- BET Facebook page reached 15 million unique users generating 50.5 million impressions

- BET Awards Facebook page reached 7.3 million unique users creating an additional 25.8 million impressions
240K Instagram posts tagged with the hashtag #BETAwards

- BET Awards Tumblr page had over 40k notes and reblogs � total followers increased 35% in the last week

- BET.com experienced the highest level of traffic in connection with the premiere of the awards

Official sponsors of the “BET Awards” 14 include Coca-Cola, SUBWAY Restaurants, Ford, Macy’s, Pantene, State Farm, Nissan, Cricket Wireless and Domino’s Pizza.

The “BET Awards” 14 took place along with the BET Experience at L.A. LIVE presented by Coca-Cola in Los Angeles from June 27-29th. For a list of winners, visit http://www.bet.com/betawards. The show will premiere on BET’s international network Tuesday, July 1 at 8:00 p.m. GMT.

Encore viewings of the show will air on:

Monday, June 30 at 7:00 p.m.* (immediately followed by the post-show)
Saturday, July 5 at 8:00 p.m.*
Thursday, July 10 at 7:00 p.m.*
Stephen G. Hill, BET’s President of Music Programming and Specials, Lynne Harris Taylor, BET’s Vice President of Specials, served as Executive Producers for the BET AWARDS 14, along with Jesse Collins, CEO of Jesse Collins Entertainment.

*All times ET/PT

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