This Thursday, May 15, 2014 photo released by ABC shows, Oprah Winfrey, left, grasping hands with Barbara Walters, right, as co-host Sherri Shepherd looks on during a taping of Walters’ final co-host appearance on “The View,” in New York. Thanks to Justin Timberlake and Walters, ABC is enjoying its second-best week in the ratings so far this year. An estimated 9.5 million people watched ABC’s two-hour salute to retiring TV news legend Walters on Friday, May 16, 2014, the biggest audience the network has received in that time slot in two years. (AP Photo/ABC, Ida Mae Astute)
NEW YORK (AP) — CBS isn’t used to finishing as low as third place in the weekly television ratings. There’s a lesson in there, though.
TV’s most popular network finished behind ABC and NBC in the Nielsen company’s viewership measurements last week and it’s primarily because its rivals aired more fresh programming. Even in the warm-weather months, TV fans know they have choices and have less tolerance for reruns than in days gone by.
The finales of “Dancing With the Stars,” ”Modern Family” and “The Middle” boosted ABC to its first weekly win since last June, with the exception of Oscars week.
The History channel miniseries on World Wars I and II reached 3.4 million people for its opening episode on Memorial Day.