This sparked an instant firestorm of outrage among the public, the NBA, the Clippers organization and team sponsors. The National Urban League called on Commissioner Silver to take an “uncompromising stand against any form of prejudice in the NBA,” where more than 75 percent of the players are African-American. We also called for Sterling’s lifetime ban.
After a quick and thorough investigation, Commissioner Silver took decisive action. In a widely anticipated April 29 press conference, he announced that he was imposing a lifetime ban on Sterling, fining him the maximum $2.5 million and setting in motion the process to force Sterling to sell his team. In announcing his decision, Silver said, “I am personally distraught that the views expressed by Mr. Sterling came from within an institution that has historically taken such a leadership role in matters of race relations and caused current and former players, coaches, fans and partners of the NBA to question their very association with the league.”
The National Urban League joined a coalition of civil rights organizations in immediately applauding Silver’s actions. At a time when racial divisions are being obscured or denied in such areas as voting rights, income inequality, affirmative action and criminal justice, Silver displayed the kind of leadership on tough, uncomfortable issues that is defining and legacy-building. This was his first crisis as commissioner, and he handled it exceptionally well. He did not run from the issue of race and racism as many might have advised him to do. Instead, he confronted the issue with compassion and common sense and opened a much-needed dialogue about a path forward for the NBA.
We are encouraged by Commissioner Silver’s demonstration of courage, especially at this early juncture in his tenure. We look forward to working with him to deepen diversity and inclusion in the league, especially in the ownership ranks.
This controversy was also especially disruptive to Clippers head coach Doc Rivers and his players, who were in the midst of a first-round playoff series with the Golden State Warriors. But Rivers, too, displayed extraordinary judgment and dignity as he found the right balance between allowing his players to express their outrage while keeping them focused on winning.