Haddon takes choir music to new stratosphere

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Los Angeles—When Deitrick Haddon, pastor, producer, founder and leader of the gospel choirLXW (League of Xtraordinary Wor­shippers) released this long awaited album, the three-time Grammy nominee was already claiming victory. Today that victory is finally realized as the self titled debut album reached No. 1 and earned the Hot Shot Debut on the Billboard Gospel Albums Chart, just days after it was released on April 22.

This project truly offers music that choirs across the country will be able to relate to and sing for years to come, providing opportunities to showcase their gifts by way of duplicating the intricate but fun filled vocal calisthenics featured on each song. Fans, new and old, have even taken to Twitter with praises about this project. Nosta @Divine_Curls tweeted, “I can’t be the only one who sings along w/@DeitrickHaddon and the choir like I wrote the songs…I can sing along like nobodies busi­ness.” And yes, she is not the only one, as this album is truly relatable and no one will be disappointed.

A No. 11 album debut wasn’t the only good news that Haddon’s LXW experienced. The lead single “Great God” had an incredible jump in radio airplay. According to the Billboard and Mediabase Gospel Airplay Charts (Week Ending 4/27/14) the song leaped from No. 24 to No. 15 and No. 26 to No. 15 (respectively) all in just one week, proving the strength of the song and the long standing power of choir music! Also, “Great God” is No. 19 on the Billboard Hot Gospel Songs Chart for issue date May 3!

“Wow, this speaks volumes! People still believe in choir music when it’s really good. My brothers Gerald Haddon, David Haddon & I worked hard to bring something fresh but yet familiar. This confirms that hard work pays off!” said Haddon.

LXW’s fantastic debut adds to the long list of creative projects that have come out of Haddon’s longtime collaborative partnership with Tyscot Music & Entertainment.

As the oldest African-American owned recording label in the nation, Tyscot keeps renewing itself with talented  artists like Haddon’s LXW. The company has allowed Haddon to express himself artistically and he has continued to amaze them with his limitless gifts.

Tyscot President Bryant Scott sees this most recent success as a reminder of the company’s early beginnings,“The very first projects Tyscot presented almost 40 years ago were choirs.  We built our early legacy with choir music like John P. Kee & New Life Community Choir.  Now in 2014, we have teamed back up with Deitrick, who is one of our success stories, to present a CD and DVD which takes choir music to a new stratosphere.  It is thrilling that the public has embraced this project to the level of debuting number 1 on the Billboard Gospel Album sales chart. Along with a grateful thanks to consumers nationwide, we thank the press, radio, retail and social media for being strong contributing factors to this auspicious occasion!”

 

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