Maybelline New York names Jourdan Dunn as brand’s spokesmodel

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Jourdan Dunn has become the newest spokesmodel for Maybelline New York, joining the likes of Christy Turlington, Freja Beha Erichsen and Charlotte Free. The announcement came just days after Oscar winner Lupita Nyong’o being named as the new face of Lancome.

“It is an honor to be a spokesperson for such an iconic brand,” Dunn said in a statement. “I am proud to say that I am a Maybelline girl and hopefully I can make people feel the same way I did when I saw the advertisements growing up. The brand imagery is always beautiful and positive. To now be a part of that is a dream come true!”

“Jourdan’s look, style and positive energy are perfect for the Maybelline New York brand,” said Jerome Bruhat, global brand president of Maybelline New York. “She truly reflects Maybelline’s vision of global beauty.”

Dunn’s first campaign for the brand will be for its Go Extreme mascara, arriving in April. The model is something of an expert at beauty modeling, thanks to her roles as a Burberry Beauty face and her appearance alongside her friend Cara Delevingne in Yves Saint Laurent’s recent Touche Eclat television campaign. A regular fixture on the international catwalks, she also appeared on the cover of the April 2014 issue of Miss Vogue.

http://targetmarketnews.com/storyid04211402.htm

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