NEW YORK (AP) — The latest pitchman in Samsung’s marketing machine: an unwitting President Barack Obama.
Boston Sox baseball player David Ortiz snapped a selfie with the president at a White House event using a Samsung phone and tweeted it to his followers Tuesday. It was resent by tens of thousands on Twitter. Samsung retweeted the photo as an ad.
The White House press secretary says Obama was not aware of the marketing stunt. Ortiz’s agent did not respond to questions.
Remind anyone of Ellen DeGeneres’ celebrity-happy selfie from the Oscars?
Samsung, the world’s largest maker of smartphones, was an Oscars sponsor and has a deal with Ortiz.
In its latest fiscal year, the company spent roughly $4 billion on advertising, about four times as much as its top rival, Apple.