Black TV Ratings for Week of March 17 – 23
It looks like all-out warfare between ABC and CBS for supremacy among the Black TV audience. For the third week in-a-row, “Scandal” has captured the No.1 spot and helped push ABC to most watched network status on the Top 25 chart of most popular shows in black households. Black viewers made up 41 percent of the political drama’s total audience of nine million.
For the second consecutive week, ABC beat out perennial winner, CBS, for the week’s most watched network title, with 11.7 million viewers across eight shows. CBS claimed 10.8 million for ten shows. NBC had 4.3 million for four programs.
The total number of viewers for the Top 25 shows in black homes, according to Nielsen, was two percent above the previous week at 30.8 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)
|2||DANCING WITH THE STARS||ABC||9.5||4.5||1,741|
|4||NCIS: LOS ANGELES||CBS||7.5||3.7||1,445|
|5||PERSON OF INTEREST||CBS||7.4||3.6||1,379|
|19||LAW AND ORDER:SVU||NBC||5.0||2.2||834|
|20||CBS NCAA BSKBL CHMP-SA-4||CBS||4.9||2.4||915|
|22||THE GOOD WIFE||CBS||4.7||2.2||852|
|23||CBS NCAA BSKBL CHP-PRFR2||CBS||4.6||2.2||836|
Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.