‘Scandal’ audience rises again, makes ABC week’s most watched TV network in Black households

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Black TV Ratings for Week of March 10 – 16

(March 19, 2014) Olivia Pope raised the fortunes of ABC again as the political drama “Scandal” held on to the No.1 spot on the Top 25 chart of favorite shows in Black households. The Thursday night leader showed an increase of 130,000 Black viewers and went to an 18.1 rating.

ABC was the week’s most watched network by Black households, knocking perennial title taker CBS to second place by winning viewers over on Sunday night. ABC had three Sunday prime time winners, while CBS dropped to two. The total audience for eight of ABC’s most popular shows on the chart was 11.6 million. CBS had 9.3 million for nine of its shows. NBC claimed 6.6 million across six of its shows.

The total number of viewers for the Top 25 programs in Black homes, according to Nielsen, was down six percent from the previous week to 3.1 million.

Top 25 Broadcast Shows in Black Households

   Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1

SCANDAL ABC

18.1

8.8

3,413

2

RESURRECTION ABC

8.2

4.7

1,803

3

GREY’S ANATOMY ABC

7.5

3.3

1,276

4

PERSON OF INTEREST CBS

6.8

3.0

1,167

5

AMERICAN IDOL-WEDNESDAY FOX

6.7

3.4

1,315

6

VOICE NBC

6.7

3.3

1,276

7

BLUE BLOODS CBS

6.5

3.1

1,208

8

NCIS: LOS ANGELES CBS

6.5

2.8

1,086

9

CRIMINAL MINDS CBS

6.3

2.9

1,114

10

CHICAGO PD NBC

6.0

3.1

1,202

11

REVENGE ABC

6.0

3.3

1,272

12

VOICE-TUE NBC

5.9

2.8

1,090

13

AMERICAN IDOL-THURSDAY FOX

5.8

2.8

1,064

14

BELIEVE 3/10 NBC

5.7

2.9

1,101

15

LAW AND ORDER:SVU NBC

5.7

2.9

1,109

16

60 MINUTES CBS

5.5

2.8

1,073

17

CSI CBS

5.4

2.6

988

18

HAWAII FIVE-0 CBS

5.4

2.6

1,005

19

ONCE UPON A TIME ABC

5.1

3.1

1,181

20

MARVEL AGENTS S.H.I.E.L.D ABC

5.0

2.4

914

21

20/20-FRI ABC

5.0

2.6

998

22

THE BIG BANG THEORY CBS

4.8

2.4

921

23

CRISIS NBC

4.8

2.3

904

24

THE BACHELOR ABC

4.5

2.1

803

25

THE GOOD WIFE CBS

4.5

2.1

819

Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.

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