Informative and serving as a refresher course is how Felicia Mycyk of the Ambridge Connection described the Facebook Small Business Boost event recently held in Pittsburgh.
“I learned that getting viewers of your page engaged is a key component of a successful Facebook Page campaign,” said Mycyk.
The purpose of the free workshop co-hosted by the Pittsburgh Technology Council and supported by U.S. Representative Mike Doyle was to offer small business owners advice on how to optimize their presence on the social network site which they consider the world’s largest. Since 2011, Facebook has held more than 50 Small Business Boost events across the country helping small businesses build a Facebook Page; improve their engagement with customers, and to create ad campaigns. In the Keystone State alone, Facebook has enabled more than 60 million connections between local businesses and users.
For the last decade, Facebook has changed the way we communicate on a personal and business level. According to Bess Yount, Facebooks’ Small-Medium Business Associate over 25 million small businesses use Facebook to connect with customers. There are more than 2 billion connections between local businesses and people who use Facebook and in an average week, there are more than 645 million viewer, and 13 million comments on local business Facebook Pages.