Tis the season for smart shopping

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(NNPA)—I’ve spent the last three years of this column sharing with you important facts about African-Americans’ consumer power. And, I know those of us who are certified black-belts in the time-honored martial art of shopping, are fired up for the Black Friday super sales with our artillery of cash and/or credit cards in hand.

But first, let’s breathe deeply and think about this, especially in light of recent allegations of retail establishments questioning purchases made by Blacks, which have brought the very essence of our purchasing power under assault. Now, more than ever, it’s important for us to understand what it means to be a Conscious Consumer— particularly during the busiest shopping season of the year.

These are a few important questions you should ask yourself before making any consumer decision:

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