‘Scandal’ again sacks ‘Sunday Night Football,’ and ABC takes most watched title

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Black TV Ratings for Week of October 21 – 27

(Target Market News)–After going head-to-head for the past three weeks, ABC’s “Scandal” has decisively beaten NBC’s “Sunday Night Football” for the week’s No.1 show in Black households. In what has been described as a battle of Black male and female TV viewers, the politically-based drama pulled a million more watchers than the game between Green Bay Packers and the Minnesota Vikings.

The other bad news for NBC this past week was word that it had decided to cancel the reincarnated version of the police drama, “Ironside,” starring Blair Underwood. The show averaged only about a million black viewers weekly since its debut.

“Scandal” pushed ABC to winner of the week’s most watched network title among the Top 25. It had 10.5 million  viewers across seven of its shows. CBS followed in second with nine million for seven shows, while NBC fell to third posting 8.8 million also for seven shows.

Nielsen said that the total number of viewers for the Top 25 shows in black households was down two percent to 35.8 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA P2+ | No. of Viewers (000)

1

SCANDAL

ABC

18.0

9.0

3,460

2

NBC SUNDAY NIGHT FOOTBALL

NBC

11.9

6.2

2,406

3

THE OT

FOX

11.6

5.9

2,268

4

PERSON OF INTEREST

CBS

9.8

4.8

1,840

5

FOX WORLD SERIES GM4-PRE

FOX

9.0

4.3

1,642

6

GREY’S ANATOMY

ABC

8.8

4.1

1,599

7

SUNDAY NIGHT NFL PRE-KICK

NBC

8.4

4.4

1,708

8

NCIS: LOS ANGELES

CBS

7.8

3.8

1,456

9

CRIMINAL MINDS

CBS

7.2

3.7

1,433

10

DANCING WITH THE STARS

ABC

7.0

3.4

1,324

11

FOOTBALL NT AMERICA PT 3

NBC

7.0

3.9

1,506

12

THE VOICE-TUE

NBC

6.9

3.5

1,352

13

THE VOICE

NBC

6.9

3.4

1,311

14

MARVEL AGENTS S.H.I.E.L.D

ABC

6.6

3.5

1,355

15

FOX WORLD SERIES GAME 4

FOX

6.4

3.0

1,151

16

NCIS

CBS

6.3

3.2

1,232

17

BLUE BLOODS

CBS

5.9

2.7

1,027

18

CSI

CBS

5.8

2.9

1,111

19

IRONSIDE

NBC

5.6

2.7

1,034

20

BLACKLIST

NBC

5.4

2.6

1,010

21

CASTLE

ABC

5.1

2.5

953

22

HAWAII FIVE-0

CBS

5.1

2.4

929

23

LAW AND ORDER:SVU

NBC

5.1

2.5

960

24

20/20-FRI

ABC

5.0

2.4

928

25

SHARK TANK

ABC

4.9

2.3

889

Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen”s measurement samples. All times eastern.

 

http://targetmarketnews.com/storyid10291301.htm

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