This undated publicity photo released by Sony Pictures Television shows Will Smith, left, with Queen Latifah, on “The Queen Latifah Show,” where he also serves as executive producer. The singer-actress’ new daytime talk show debuted Monday, Sept. 16, 2013. (AP Photo/Sony Pictures Television)
Queen Latifah returned to daytime television on Monday with ratings so strong that they actually made history. The syndicated talk show premiered with audience figures that made it highest-rated talk show premiere since Dr. Oz bowed in 2009.
“The Queen Latifah Show” attracted a strong 1.7 households rating and a 5 share, That represented double- and triple-digit increases over the same time period a year ago in a number of major markets. Among women 25-54, the show measured a .9 rating, and averaged an 80 percent increase in the time period from a year ago.
Clearly things have changed for the new Queen of talk since her earlier foray into the daytime TV battlefield. Her first attempt at the genre ran from just September 1999 to August 2001. Latifah, then in her 30s, lacked the comfort and experience she’s demonstrating now.
She can also draw confidence from being backed by executive producer Will Smith’s Overbrook Entertainment, Sony Pictures TV and her own Flavor Unit production company.
The show is getting a heavy dose of stardom for its premiere week, with Will Smith, his up and coming singer star daughter Willow Smith, actor John Travolta, Jamie Foxx and Sharon Stone, among others, appearing in its debut week.
“The Queen Latifah Show” is being carried by the CBS owned and operated stations, and airs nationally in 56 Nielsen metered markets.