“I love shoes,” proclaimed the 26-year-old Penn Hills graduate. “With two degrees in business, while working on my master’s degree from Point Park University and after much prayer, I decided to do this business.” The enterprise started as an Internet and flea market business and has expanded into her second space in the mall with four employees.
SUCCESSFUL—In the mall by default, Chuck Fowlks of Success Barber Shop has longevity in the facility.
With the target market of 25 to 35 year olds, Hancock, considers her store a shoetique. She said she specializes in high fashion and creative pumps, riding boots and flats. “We also sell accessories.” Shoe Tweak often participates in wedding and prom parties; fashion shows and conducts special promotions.
Excited about growth and possibilities, Hancock’s goal is to expand into a small chain, to design shoes and to have her own line. “Since coming to the mall in November, we have moved into a larger space from upstairs to our current location which makes us more visible,” she indicated.
Like Shoe Tweak, Curvy B Jeans moved from the upper level of the mall to the lower level. “We expanded from 1,500 square feet to 4,000 square feet” explained owner Vigel Cumberbatch. “It’s a major difference being located in the center of the Mall.”
Curvy B Jeans provides jeans that flatter ones curves in all the right places and minimizes gapping in the waist. “Curve B Jeans are designed specifically to slim the legs and lift the butt,” Cumberbatch said. Pointing out that Curvy B Jeans are for small and plus size woman he said his slogan is, “It’s about shape not size.” Made from Moleton stretch material the jeans have elasticity both vertically and horizontally.
A TIGHT FIT—Vigel Cumberbatch, owner of Curvy B Jeans, provides jeans that flatter ones curves.
With a focus on women, other merchandise sold in the store includes tops, dresses, fashionable shoes and accessories. He also owns and operates Sarongs the kiosk outside his store that sells big scarves that are used as wrap dresses and in unique ways.
A native of Guyana, South America, Cumberbatch said he came to the States for the American dream in 1989 with a background in aviation. His goals are to expand his merchandise, and to have Curvy B Jean stores in other malls.
Describing himself as driven, he said his philosophy is that successful people do few things, but they do them well. “I plan to follow one course until I am successful.”
Other amenities included in the mix of cultural diversity in the 1,418,700 square feet of leasable retail space of the Mall are service-oriented businesses, a learning center and travel agency, Supporting Hands and Angels with Wings. “We are considered a full service childcare and learning center not just a daycare facility,” said owner Evelyn Oliver. She explained that one of her unique features is that she provides support for the family not just the child. “I work with and encourage parents to play a significant role in their children’s life and work with them to be the best that they can be.”