As the only free festival of its kind in the country and recognized as one of the top three festivals in the world, the Detroit Jazz Festival is the place to be for jazz fans.
The widely praised Pure Michigan advertising campaign, credited with resurrecting the state’s tourism industry and putting Michigan on the national travel map, recently announced that it will aggressively promote the Detroit Jazz Festival and other signature events as part of a $50 million campaign to attract visitors from other states and countries.
While the place to be for thousands of local residents, 17 percent of those attending the Detroit Jazz Festival travel hundreds and thousands of miles to stay at our hotels, dine in our restaurants, shop and purchase from our vendors during the music filled Labor Day weekend.
Jazz brings together an audience that is every bit as diverse and inclusive as the artists they come to see.
The estimated annual economic impact of the Detroit Jazz Festival is in the tens of millions. A more definitive economic impact study will be released following this year’s event.