The 2007 census revealed total receipts for Black owned businesses to be less than $136 billion that, when juxtaposed against an aggregate “Black buying power” during that period of approximately $850 billion, illuminated a lack of business growth and a glut of consumer spending. The average gross receipts for Black firms as a whole fell 3 percent, from $74,000 per firm in 2002 to $72,000 per firm in 2007. Furthermore, a whopping 87 percent of Black businesses had annual receipts of less than $50,000 in that time period. Other statistics disclosed a low savings rate among African-Americans and a grossly disparate median income and net worth when compared to other ethnic groups.
The University of Georgia’s Selig Center for Economic Growth estimates that the nation’s “Black buying power” is rising from $1.038 trillion in 2012 to a projected $1.307 trillion in 2017. The 2012 U.S. Census data will likely reveal a bump in business receipts, but the total will probably be less than $175 billion. Median income, net worth, and savings disparities will likely stay the same and the mythical Black economy will trudge along like a brand new, 12-cylinder, state-of-the-art, top-of-the-line automobile running on only six of those 12 cylinders. We will definitely be looking good, but we sure won’t be doing good (pardon my grammar).
That’s essentially how we are as consumers. We look real good, but when it comes to how we are doing, that’s another story. Maybe one of the reasons for that can be found in some of our consumption statistics. A few years back, the Selig Center reported that Blacks spend more on telephone services, children’s apparel, electricity and natural gas, and guess what, footwear. Today, I’m sure hair (someone else’s) is in the top five.
How do we measure up in business? In his classic book, Black Bourgeoisie, E. Franklin Frazier stated, “[Black] business enterprises come within the definition of small businesses; in fact, they fall within the lowest category of small businesses. When the first study was made of Negro business in 1898, it was found that the average capital investment for the 1,906 businesses giving information amounted to only $4,600.00. When the latest study of Negro business was made in 1944, it was revealed that the average volume of business of the 3,866 Negro businesses in 12 cities was only $3,260.00.”
Was Frazier correct in his assessment of what he deemed the mythical nature of Black business? Was he correct when he suggested the Black middle class was also a myth? He made a lot of folks angry when he wrote, “Negro business … has no significance in the American economy, [and] has become a social myth embodying the aspirations of this [Black Bourgeoisie] class.” As we look at today’s statistics we must reconsider Franklin’s position, because the numbers reflect the same conditions he discussed in 1957.
Frazier was decrying our definition of “middle class” as one that embodies high incomes and material possessions, e.g., the mink coats, diamonds, and Cadillacs to which he referred, instead of business ownership and economic growth. While we consider the trappings of the good life as “wealth,” sold to us by everyone else, of course, we are mired in a dysfunctional—and maybe even mythical—Black economy.