BEYONCÉ (Photo/ http://beyonce.tumblr.com)
by Breeanna Hare
(CNN) — With a song like “Standing on the Sun,” it’s only natural that Beyoncé would turn up the heat to promote it.
On Wednesday, the 31-year-old offered a promotional double whammy with a new video featuring the sensuous, drum-heavy track – as well as spicy swimwear from H&M’s 2013 summer collection.
As the face of H&M’s summer campaign, the pop star wears a fringed bikini while crooning about a passionate love: “I can’t deny your desire/Feel like I’m on fire … Can you feel the heat on my skin?/ Can you feel all of it?/ You and me, standing on the sun.”
The singer switches from blond hair to black, and from outfit to outfit, as she poses under palm trees, dances in the sand and splashes in the water on a picture-perfect beach in Nassau, Bahamas.
Beyoncé’s new album is expected to arrive later this year, and she’s been on a tear of teases lately that hint at what’s to come. There were the two snippets that she turned into a (somewhat controversial) mash-up, “Bow Down/I Been On,” and there was the glimpse of “Grown Woman” in her Pepsi commercial that was unveiled earlier this month.